As a freelancer, having professional business cards can be an important part of establishing your personal brand and credibility. Though online profiles and digital contact info may seem sufficient in our increasingly digital world, business cards still serve several key purposes for freelance professionals.
First and foremost, business cards enable you to quickly share your contact information and an overview of your services with potential clients and professional contacts. Rather than spelling out your website or digging out a pen to scribble your phone number, you can simply hand someone a card. This makes networking faster and easier.
Business cards also lend an air of professional legitimacy that online-only contact info may lack. Seeing your name, title, and services printed on a quality card gives the impression that you are an established professional. This can help build trust with new clients.
Though freelancers work for themselves, business cards prevent you from looking like you lack the stability of a traditional company. They show you are serious about your business and career, not just doing occasional side jobs.
Of course, cards must be well-designed to have this effect. Generic cards from an office supply store won’t cut it. Investing in professional, custom-designed cards helps your freelance brand stand out. Consider stylish card stocks and subtle design elements that reflect your personal aesthetic.
Don’t forget the value of classic business card design elements like your name, title, phone number, website, and email. Making these easy to find prevents frustration.
For freelancers who meet clients face-to-face frequently, business cards are especially critical. If you don’t have a card, you may lose future business by lacking quick contact info to leave behind.
Cards also provide visibility for your services. Clients may hold onto your card and recommend you to others. You may even consider creating different cards highlighting specific service offerings.
While freelancing gives freedom from traditional employment, embracing professional business tools like cards allows you to exude credibility and build your personal brand. Services like Metal Kards make getting custom, quality cards easy and affordable for freelancers.
So don’t rely solely on Facebook and LinkedIn. Get yourself professionally-printed business cards that will help elevate your freelance brand and win clients. They provide an indispensable convenience and credibility boost.